‘‘Social media replaces nothing, but compliments everything’’ – Neal Schaffer


Times have changed and so have the marketing strategies, with the help of social media. Companies have a much larger and perhaps a more diverse audience to reach. Social media not only helps companies reach prospective customers but also increases your brand outreach.

Social media marketing is perhaps the most cost-effective way to get your business on that map. Today we are going to cover the 4 mega social media platforms and tell you how can you make better use of each and every one of them.


  1. LinkedIn:


Linkedin is possibly the best professional portfolio for your business. A lot of professionals read and go through Linkedin like a morning newspaper. For a business to business social networking, Linkedin is the new IT place. You can showcase your company’s story, the services you provide and share regular updates for your followers. Linkedin also helps you to connect and collaborate with other Linkedin users through their community features.

  • Best time to post: 10 pm – 5 pm (Working Hours)
  • Best days to post content: Tuesday, Wednesday and Thursday
  • Avoid posting on Weekends
  • Posts per day: 1

2. Facebook:



Facebook is said to be the most targeted form of advertising. Just on the basis of numbers i.e., over 1.4 billion users out of which 900 million users visit the platform every single day, Facebook becomes the most used social media platform in terms of marketing. It reaches people from all demographics, from teens to seniors. Advertising on facebook is much more pocket friendly and it allows you to target your audience based on location, age, gender, interests, and other factors. The insight tool on Facebook lets you track the result of your Facebook marketing including ads and organic posts.

  • Best time to post: Afternoons (1 pm- 4 pm)
  • Best Days to Post: Thursday through Sunday
  • Avoid posting on: Mondays and Tuesdays
  • Posts per day: 1 – 3

3. Twitter:



Twitter has the most interesting and entertaining user base among all the social media platforms. Twitter has a keyword system represented with a hashtag (#) which if used correctly can spread and trend the post. You can track who is talking about your brand and even the gradual process of the hits you receive there. Twitter is the new age social media platform and your business’s presence there makes you trendy and up to date. Twitter is also another pocket-friendly marketing platform, in a very cost-effective way your brand can reach its 300 million active users.

  • Best time to post: Afternoons (12 pm – 2 pm)
  • Best days to Post: Monday through Friday
  • Avoid Posting on: Weekends
  • Posts per day: 10 – 20

4. Instagram:



Instagram is again perhaps the most used application by the youth, reaching your audience through innovative hashtags, videos and images can bring your brand a long way. Instagram also provides you with a feature called, ‘Instagram insights’ that will help you keep tabs on your brands performance on the platform. Instagram has over 1 billion active monthly users so it is safe to say that this platform is definitely worth using for marketing your brand.

  • Best time to post: 11 am – 1pm/ 7 pm – 9 pm
  • Best days to Post: Throughout the week
  • Posts per day: 1

You may want to visit the social media pages of SKS Enterpprises through below links to see how we market ourselves:

Let us know in the comments below which platform does your company predominantly uses for its marketing and how it has boosts your brand awareness. See you at our next Blog. Until then, Stay Home, Stay Safe.


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